Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Impossible Burger Debuts at Grocery Stores in Southern California - Nutraceuticals World

What are you searching for?

Sign in

Impossible Burger Debuts at Grocery Stores in Southern California

Company will expand its presence at retail in coming weeks and months.

Author Image

By: Sean Moloughney

Editor, Nutraceuticals World

The plant-based Impossible Burger has made its retail debut in 27 outlets of Gelson’s Markets in Southern California, marking the first time the general public can buy the award-winning meat alternative at grocery stores.
 
The Impossible Burger is on menus in more than 17,000 restaurants, but home chefs have not had a chance to work with the Impossible Burger until now.
 
“Three years ago we introduced plant-based meat to top chefs in America’s most important restaurants. They consistently told us that the Impossible Burger blew them away,” said Impossible Foods’ CEO and Founder Patrick Brown. “We can’t wait for home cooks to experience the magic—whether using Impossible Burger in their family favorites or inventing new recipes that go viral.”
 
Throughout the fourth quarter and in early 2020, Impossible Foods will expand its retail presence by launching the Impossible Burger in industry-leading grocery stores in key regions. Impossible Foods will launch in additional grocery stores later this month, when the Impossible Burger makes its East Coast debut.
 
“Our first step into retail is a watershed moment in Impossible Foods’ history,” said Impossible Foods’ Senior Vice President Nick Halla, who oversees the company’s retail expansion. “We’re thrilled and humbled that our launch partners for this limited release are homegrown, beloved grocery stores with cult followings in their regions.”

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters

Topics